Tag Archives: ecommerce tools

Shopify: A Brief History

After humble beginnings as a coffeeshop based start-up, Shopify have come along in leaps and bounds in the world of ecommerce and online retail. The Canadian-based now-successful start-up turned officially 8 years old last month – here’s their story…

About Shopify

The early pioneers of Shopify spent their first years using a coffeeshop in Ottawa as their first office base. The coffeeshop was called Bridgehead and became one of Shopify’s first merchants, selling coffee beans and tea from it’s online store.

Since then, Shopify have grown to a massive 400 employees around the world. It has gradually evolved from being an e-commerce platform to a broader retail operating system for businesses across the globe.

Shopify’s very first beta users have only grown stronger with Shopify’s success. A mix of online retailers, just a few of it’s beginning online stores include online retailer of textiles, Olive Manna; Canadian artist, Fred Jordan; online biscuit store, Callie’s Biscuits; and pregnancy pants online retailer, bottomsUp.

What is Shopify?

Shopify is an ever-growing e-commerce platform for both individuals and large businesses. What makes Shopify’s ecommerce software particularly attractive, is it’s affordable pricing for small businesses and new online retailers.

Users can build their own online store from which they can personally manage it’s content and inventory; create coupons and discount codes; and accept online payments such as PayPal, BitCoin and all major credit cards.

Prices start from only $29 a month for a basic package.


Must-have Free Ecommerce Tools

If you are a small start-up business on a budget or a larger business looking to save money, there are thankfully a huge range of free e-commerce tools available on the web. The list seems almost endless, however here are just a small selection of our personal favourite tools to help you develop a successful e-commerce business:

Top 5 Must-Have Free Ecommerce Tools

    1. OpenCart: You can’t have an online shop without an e-commerce platform! There are a surprisingly large number of free e-commerce platforms out there, however, in our opinion, OpenCart comes out on top. Not only does OpenCart’s format look nice and sleek, but you can also sell an unlimited amount of products in unlimited categories. There are numerous payment options, currencies, languages and shipping methods available too. It’s completely user-friendly and SEO friendly, helping you break your way into Google Products.
    2. Wave Apps: Helping manage your accounts, invoicing and payroll, Wave Apps has turned out to be a completely cost-effective and user-friendly service for small businesses. You will get 100% unlimited free invoicing; convenient, simple connection to your bank account or PayPal accounts; and professional reporting for either you, your accountant or your investors.
    3. Freshdesk: Of course, one of the key rules to a successful ecommerce business is good customer relations. In fact, 55% of consumers have revealed that they would be willing to pay more for a product just for a better customer service experience. Freshdesk helps you organise customer queries quickly and efficiently with a simple ticket system – it’s a perfect solution for small businesses that don’t have the budget for costly customer service over the phone.
    4. Google analytics: Analytics is a major ecommerce tool used in conjunction with most online businesses of today. Not only will it help you understand your users and their habits, it will also be fundamental in identifying exactly where your conversion process may be struggling and how to keep users engaged.
    5. Bronto: Keep your customers up to date with email marketing, a crucial part of a successful ecommerce business. Bronto is not only user-friendly, but it ‘s mailing list function is also a great way to keep consumers updated with customisable newsletters – it has actually been reported that 66% of consumers have previously made a purchase online as a direct result of a marketing email. On top of this, 74% of consumers have stated a preference for marketing communications via email over social platforms like Facebook or Twitter.

For a more comprehensive list of essential e-commerce tools, make sure to check out Ecommerce Fuel, a highly recommended read for small businesses and startups.

At the Repricing Co, we’re passionate about supporting small businesses. We offer a free account to users so that businesses of all budgets have the ability to track their competition. So, even if you don’t have the budget to beat your competition with dynamic pricing, at least you can have the opportunity to stay updated and strategize accordingly.

Show Customers Proof your Prices are the Lowest

Live Proof your Prices are the Cheapest Online

Customers will often contact websites to ask if they can beat a competitors price or match a price elsewhere, why not provide live automatic proof that you track prices and dynamically reprice products to remain the best value around?

Live Price Tracking Widget for your Website

The Repricing Co. provide a free widget that you can put on your website product pages that show how your prices are the best prices of all your competitors. Live proof you are tracking prices on your customers behalf. Two very important consequences of offering a live price tracking widget on your site are as follows.

1. Build trust with your customers.
2. Reduce the time spent responding to request for repricing by customers.

With a live guaranteed lowest price widget on your product pages, customers will be able to plainly see that your prices are actively tracked and repriced accordingly. This will result in customers not needing to call or email to ask for a better price.

Don’t forget about the trust aspect. A trusting relation between eCommerce merchants and their customers is important. There is so much choice online, building trust with your customers could never be more valuable. How do you build trust with your online customers? Be as transparent as you can. The more information you give your customers, the more your customers will trust your brand.