Shopify: A Brief History

After humble beginnings as a coffeeshop based start-up, Shopify have come along in leaps and bounds in the world of ecommerce and online retail. The Canadian-based now-successful start-up turned officially 8 years old last month – here’s their story…

About Shopify

The early pioneers of Shopify spent their first years using a coffeeshop in Ottawa as their first office base. The coffeeshop was called Bridgehead and became one of Shopify’s first merchants, selling coffee beans and tea from it’s online store.

Since then, Shopify have grown to a massive 400 employees around the world. It has gradually evolved from being an e-commerce platform to a broader retail operating system for businesses across the globe.

Shopify’s very first beta users have only grown stronger with Shopify’s success. A mix of online retailers, just a few of it’s beginning online stores include online retailer of textiles, Olive Manna; Canadian artist, Fred Jordan; online biscuit store, Callie’s Biscuits; and pregnancy pants online retailer, bottomsUp.

What is Shopify?

Shopify is an ever-growing e-commerce platform for both individuals and large businesses. What makes Shopify’s ecommerce software particularly attractive, is it’s affordable pricing for small businesses and new online retailers.

Users can build their own online store from which they can personally manage it’s content and inventory; create coupons and discount codes; and accept online payments such as PayPal, BitCoin and all major credit cards.

Prices start from only $29 a month for a basic package.


repricing amazon cyber monday

Cyber Monday 2013 Price Tracking with Amazon

Our Price tracking software doesn’t miss a trick. So, when Amazon UK lowered the price of one of their 50 inch LD Televisions from £549.99 to £209.99 on Cyber Monday this year, we all wanted to get our credit cards out and take advantage of such a dramatic promotional reprice.

This promotional repricing from Amazon repriced this product creating a massive £340 discount from the product price we tracked a few days earlier. We only price track this product on Amazon for demonstration purposes. We also price track a few other websites such as Ebuyer, who had a minor repricing from £682 to £669.99.

Checkout the graph below to see what happened to this product price on Cyber Monday 2013. This graph and the data in it was generated by our price tracking software and highlighted a serious price drop.

repricing amazon cyber monday